Handbook of consumer motivations the psychology of the world of objects

Handbook of consumer motivations the psychology of the world of objects

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Detalhes bibliográficos
Autor principal: Dichter, Ernest, 1907- (Author)
Formato: Livro
Idioma:English
Publicado em: New York McGraw-Hill [1964]
Colecção:McGraw-Hill series in marketing and advertising
Assuntos:
Motivation research (Marketing)
Motivation research (Marketing) > Handbooks, manuals, etc.