Experimental method of anlyzing demand for branded consumer goods with applications to problems in marketing strategy.

Xehetasun bibliografikoak
Egile nagusia: Pessemier, Edgar A.
Formatua: Liburua
Hizkuntza:English
Argitaratua: [Pullman] Washington State University Press 1963.
Saila:Washington State University. Bureau of Economic Research. Economic and business studies bulletin no. 39
Gaiak: