Experimental method of anlyzing demand for branded consumer goods with applications to problems in marketing strategy.
| Κύριος συγγραφέας: | |
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| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
[Pullman]
Washington State University Press
1963.
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| Σειρά: | Washington State University. Bureau of Economic Research. Economic and business studies bulletin no. 39
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| Θέματα: |