Experimental method of anlyzing demand for branded consumer goods with applications to problems in marketing strategy.

Manylion Llyfryddiaeth
Prif Awdur: Pessemier, Edgar A.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: [Pullman] Washington State University Press 1963.
Cyfres:Washington State University. Bureau of Economic Research. Economic and business studies bulletin no. 39
Pynciau: