Experimental method of anlyzing demand for branded consumer goods with applications to problems in marketing strategy.

Experimental method of anlyzing demand for branded consumer goods with applications to problems in marketing strategy.

Bibliographic Details
Main Author: Pessemier, Edgar A.
Format: Book
Language:English
Published: [Pullman] Washington State University Press 1963.
Series:Washington State University. Bureau of Economic Research. Economic and business studies bulletin no. 39
Subjects:
Marketing.