Experimental method of anlyzing demand for branded consumer goods with applications to problems in marketing strategy.
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| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
[Pullman]
Washington State University Press
1963.
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| סדרה: | Washington State University. Bureau of Economic Research. Economic and business studies bulletin no. 39
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| נושאים: |