Experimental method of anlyzing demand for branded consumer goods with applications to problems in marketing strategy.
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
[Pullman]
Washington State University Press
1963.
|
| Serie: | Washington State University. Bureau of Economic Research. Economic and business studies bulletin no. 39
|
| Soggetti: |