Pessemier, E. A. (1963). Experimental method of anlyzing demand for branded consumer goods with applications to problems in marketing strategy. Washington State University Press.
Citace podle Chicago (17th ed.)Pessemier, Edgar A. Experimental Method of Anlyzing Demand for Branded Consumer Goods with Applications to Problems in Marketing Strategy. [Pullman]: Washington State University Press, 1963.
Citace podle MLA (9th ed.)Pessemier, Edgar A. Experimental Method of Anlyzing Demand for Branded Consumer Goods with Applications to Problems in Marketing Strategy. Washington State University Press, 1963.
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