Management in marketing ; text and cases

Management in marketing ; text and cases

Detalhes bibliográficos
Autor principal: Lazo, Hector, 1899-
Outros Autores: Corbin, Arnold, joint auth
Formato: Livro
Idioma:English
Publicado em: New York McGraw-Hill 1961
Colecção:McGraw-Hill series in marketing and advertising
Assuntos:
Marketing.
Marketing > Case studies.