Marketing behavior and executive action; a functionalist approach to marketing theory

Marketing behavior and executive action; a functionalist approach to marketing theory

Alle Versionen (2)
Bibliographische Detailangaben
1. Verfasser: Alderson, Wroe
Format: Buch
Sprache:English
Veröffentlicht: Homewood, Ill. R. D. Irwin 1957
Schlagworte:
Marketing.