The role of economic theory in the teaching of marketing; a round table presented at teachers' sessions, American Marketing Association, Chicago, December, 1950. Contributors Robert Bartels [and others]. Henry G. Baker, editor.

Detalles Bibliográficos
Autor Corporativo: American Marketing Association
Formato: Libro
Idioma:English
Publicado: Athens : College of Business Administration, University of Georgia 1951.