APA (7th ed.) Citation

Ramaswamy, R. (1996). Design and management of service processes: Keeping customers for life. Addison-Wesley.

Chicago Style (17th ed.) Citation

Ramaswamy, Rohit. Design and Management of Service Processes: Keeping Customers for Life. Reading, Mass: Addison-Wesley, 1996.

MLA (9th ed.) Citation

Ramaswamy, Rohit. Design and Management of Service Processes: Keeping Customers for Life. Addison-Wesley, 1996.