Sports and entertainment marketing

Bibliografske podrobnosti
Glavni avtor:	Kaser, Ken
Drugi avtorji:	Oelkers, Dotty Boen
Format:	Knjiga
Jezik:	English
Izdano:	Mason, Ohio Thomson SouthWestern c2008.
Izdaja:	3rd ed.
Teme:	Sports > Marketing. Entertainment events > Marketing.