Sports and entertainment marketing

Detalles Bibliográficos
Autor Principal:	Kaser, Ken
Outros autores:	Oelkers, Dotty Boen
Formato:	Libro
Idioma:	English
Publicado:	Mason, Ohio Thomson SouthWestern c2008.
Edición:	3rd ed.
Subjects:	Sports > Marketing. Entertainment events > Marketing.