Tourism marketing for cities and towns using branding and events to attract tourists

Tourism marketing for cities and towns using branding and events to attract tourists

Podrobná bibliografie
Hlavní autor: Kolb, Bonita M.
Médium: Kniha
Jazyk:English
Vydáno: Amsterdam Elsevier/Butterworth-Heinemann c2006.
Témata:
City promotion.
Tourism > Marketing.