Services marketing a managerial approach

Services marketing a managerial approach

ग्रंथसूची विवरण
अन्य लेखक: McColl-Kennedy, Janet R.
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Australia Wiley c2003.
विषय:
Service industries > Marketing > Management.
Customer services > Marketing > Management.