Consumer marketing a resource-based approach for the hospitality and tourism industries

Consumer marketing a resource-based approach for the hospitality and tourism industries

Xehetasun bibliografikoak
Egile nagusia: Teare, Richard
Beste egile batzuk: Calver, Stephen
Formatua: Liburua
Hizkuntza:English
Argitaratua: London Cassell 1996.
Gaiak:
Service industries > Management > Study and teaching.
Service industries > Marketing.
Hospitality industry > Marketing.
Tourism > Marketing.