Consumer marketing a resource-based approach for the hospitality and tourism industries

Consumer marketing a resource-based approach for the hospitality and tourism industries

書目詳細資料
主要作者: Teare, Richard
其他作者: Calver, Stephen
格式: 圖書
語言:English
出版: London Cassell 1996.
主題:
Service industries > Management > Study and teaching.
Service industries > Marketing.
Hospitality industry > Marketing.
Tourism > Marketing.