Consumer marketing a resource-based approach for the hospitality and tourism industries

Consumer marketing a resource-based approach for the hospitality and tourism industries

Dades bibliogràfiques
Autor principal: Teare, Richard
Altres autors: Calver, Stephen
Format: Llibre
Idioma:English
Publicat: London Cassell 1996.
Matèries:
Service industries > Management > Study and teaching.
Service industries > Marketing.
Hospitality industry > Marketing.
Tourism > Marketing.