Consumer marketing a resource-based approach for the hospitality and tourism industries

Consumer marketing a resource-based approach for the hospitality and tourism industries

Bibliografische gegevens
Hoofdauteur: Teare, Richard
Andere auteurs: Calver, Stephen
Formaat: Boek
Taal:English
Gepubliceerd in: London Cassell 1996.
Onderwerpen:
Service industries > Management > Study and teaching.
Service industries > Marketing.
Hospitality industry > Marketing.
Tourism > Marketing.