Consumer marketing a resource-based approach for the hospitality and tourism industries

Consumer marketing a resource-based approach for the hospitality and tourism industries

Manylion Llyfryddiaeth
Prif Awdur: Teare, Richard
Awduron Eraill: Calver, Stephen
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: London Cassell 1996.
Pynciau:
Service industries > Management > Study and teaching.
Service industries > Marketing.
Hospitality industry > Marketing.
Tourism > Marketing.