Consumer marketing a resource-based approach for the hospitality and tourism industries

Consumer marketing a resource-based approach for the hospitality and tourism industries

Bibliografiset tiedot
Päätekijä: Teare, Richard
Muut tekijät: Calver, Stephen
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: London Cassell 1996.
Aiheet:
Service industries > Management > Study and teaching.
Service industries > Marketing.
Hospitality industry > Marketing.
Tourism > Marketing.