Consumer marketing a resource-based approach for the hospitality and tourism industries

Consumer marketing a resource-based approach for the hospitality and tourism industries

Détails bibliographiques
Auteur principal: Teare, Richard
Autres auteurs: Calver, Stephen
Format: Livre
Langue:English
Publié: London Cassell 1996.
Sujets:
Service industries > Management > Study and teaching.
Service industries > Marketing.
Hospitality industry > Marketing.
Tourism > Marketing.