Consumer marketing a resource-based approach for the hospitality and tourism industries

Consumer marketing a resource-based approach for the hospitality and tourism industries

Detalles Bibliográficos
Autor Principal: Teare, Richard
Outros autores: Calver, Stephen
Formato: Libro
Idioma:English
Publicado: London Cassell 1996.
Subjects:
Service industries > Management > Study and teaching.
Service industries > Marketing.
Hospitality industry > Marketing.
Tourism > Marketing.