Consumer marketing a resource-based approach for the hospitality and tourism industries

Consumer marketing a resource-based approach for the hospitality and tourism industries

書誌詳細
第一著者: Teare, Richard
その他の著者: Calver, Stephen
フォーマット: 図書
言語:English
出版事項: London Cassell 1996.
主題:
Service industries > Management > Study and teaching.
Service industries > Marketing.
Hospitality industry > Marketing.
Tourism > Marketing.