Consumer marketing a resource-based approach for the hospitality and tourism industries

Consumer marketing a resource-based approach for the hospitality and tourism industries

Bibliografske podrobnosti
Glavni avtor: Teare, Richard
Drugi avtorji: Calver, Stephen
Format: Knjiga
Jezik:English
Izdano: London Cassell 1996.
Teme:
Service industries > Management > Study and teaching.
Service industries > Marketing.
Hospitality industry > Marketing.
Tourism > Marketing.