Consumer marketing a resource-based approach for the hospitality and tourism industries

Consumer marketing a resource-based approach for the hospitality and tourism industries

Dettagli Bibliografici
Autore principale: Teare, Richard
Altri autori: Calver, Stephen
Natura: Libro
Lingua:English
Pubblicazione: London Cassell 1996.
Soggetti:
Service industries > Management > Study and teaching.
Service industries > Marketing.
Hospitality industry > Marketing.
Tourism > Marketing.