Advertising, promotion, and supplemental aspects of integrated marketing communications

Advertising, promotion, and supplemental aspects of integrated marketing communications

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Detalles Bibliográficos
Autor Principal: Shimp, Terence A. (Author)
Formato: Libro
Idioma:English
Publicado: Fort Worth Dryden Press [1997]
Edición:Fourth edition.
Subjects:
Marketing.
Advertising.
Marketing > Management.
Communication in marketing.