Advertising, promotion, and supplemental aspects of integrated marketing communications

Advertising, promotion, and supplemental aspects of integrated marketing communications

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Detalhes bibliográficos
Autor principal: Shimp, Terence A. (Autor)
Formato: Livro
Idioma:English
Publicado em: Fort Worth Dryden Press [1997]
Edição:Fourth edition.
Assuntos:
Marketing.
Advertising.
Marketing > Management.
Communication in marketing.