Advertising, promotion, and supplemental aspects of integrated marketing communications

Bibliographische Detailangaben
1. Verfasser:	Shimp, Terence A. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Fort Worth Dryden Press [1997]
Ausgabe:	Fourth edition.
Schlagworte:	Marketing. Advertising. Marketing > Management. Communication in marketing.