Advertising, promotion, and supplemental aspects of integrated marketing communications

Advertising, promotion, and supplemental aspects of integrated marketing communications

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Dades bibliogràfiques
Autor principal: Shimp, Terence A. (Autor)
Format: Llibre
Idioma:English
Publicat: Fort Worth Dryden Press [1997]
Edició:Fourth edition.
Matèries:
Marketing.
Advertising.
Marketing > Management.
Communication in marketing.