APA (7th ed.) Citation

Shimp, T. A., & Shimp, T. A. (1997). Advertising, promotion, and supplemental aspects of integrated marketing communications (Fourth edition.). Dryden Press.

Chicago Style (17th ed.) Citation

Shimp, Terence A., and Terence A. Shimp. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. Fourth edition. Fort Worth: Dryden Press, 1997.

MLA (9th ed.) Citation

Shimp, Terence A., and Terence A. Shimp. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. Fourth edition. Dryden Press, 1997.