APA aipamena

Shimp, T. A., & Shimp, T. A. (1997). Advertising, promotion, and supplemental aspects of integrated marketing communications (Fourth edition.). Dryden Press.

Chicago Style aipamena

Shimp, Terence A., and Terence A. Shimp. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. Fourth edition. Fort Worth: Dryden Press, 1997.

MLA aipamena

Shimp, Terence A., and Terence A. Shimp. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. Fourth edition. Dryden Press, 1997.