New marketing imperatives innovative strategies for today's marketing challenges

New marketing imperatives innovative strategies for today's marketing challenges

Xehetasun bibliografikoak
Egile nagusia: Yovovich, Bozidar
Formatua: Liburua
Hizkuntza:English
Argitaratua: Englewood Cliffs, New Jersey Prentice Hall c1995.
Gaiak:
Industrial marketing > Management.
Export marketing > Management.
Total quality management.