New marketing imperatives innovative strategies for today's marketing challenges

New marketing imperatives innovative strategies for today's marketing challenges

Bibliografiska uppgifter
Huvudupphovsman: Yovovich, Bozidar
Materialtyp: Bok
Språk:English
Publicerad: Englewood Cliffs, New Jersey Prentice Hall c1995.
Ämnen:
Industrial marketing > Management.
Export marketing > Management.
Total quality management.