Citazione Stile APA (7a Edizione)

Yovovich, B. (1995). New marketing imperatives: Innovative strategies for today's marketing challenges. Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Yovovich, Bozidar. New Marketing Imperatives: Innovative Strategies for Today's Marketing Challenges. Englewood Cliffs, New Jersey: Prentice Hall, 1995.

Citatione MLA (9a ed.)

Yovovich, Bozidar. New Marketing Imperatives: Innovative Strategies for Today's Marketing Challenges. Prentice Hall, 1995.