APA (7th ed.) Citation

Yovovich, B. (1995). New marketing imperatives: Innovative strategies for today's marketing challenges. Prentice Hall.

Chicago Style (17th ed.) Citation

Yovovich, Bozidar. New Marketing Imperatives: Innovative Strategies for Today's Marketing Challenges. Englewood Cliffs, New Jersey: Prentice Hall, 1995.

MLA (9th ed.) Citation

Yovovich, Bozidar. New Marketing Imperatives: Innovative Strategies for Today's Marketing Challenges. Prentice Hall, 1995.

Warning: These citations may not always be 100% accurate.