Strategic marketing management planning, implementation, and control

Strategic marketing management planning, implementation, and control

Bibliografske podrobnosti
Glavni avtor: Wilson, Richard Malcolm S.
Korporativna značnica: Chartered Institute of Marketing
Drugi avtorji: Gilligan, Colin, Pearson, David J.
Format: Knjiga
Jezik:English
Izdano: Oxford, [Eng.] Butterworth-Heinemann 1992.
Teme:
Marketing > Management.