Strategic marketing management planning, implementation, and control

Strategic marketing management planning, implementation, and control

書目詳細資料
主要作者: Wilson, Richard Malcolm S.
企業作者: Chartered Institute of Marketing
其他作者: Gilligan, Colin, Pearson, David J.
格式: 圖書
語言:English
出版: Oxford, [Eng.] Butterworth-Heinemann 1992.
主題:
Marketing > Management.