Strategic marketing management planning, implementation, and control
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Awduron Eraill: | , |
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
Oxford, [Eng.]
Butterworth-Heinemann
1992.
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| Pynciau: |