Wilson, R. M. S., Gilligan, C., & Pearson, D. J. (1992). Strategic marketing management: Planning, implementation, and control. Butterworth-Heinemann.
Citazione stile Chigago Style (17a edizione)Wilson, Richard Malcolm S., Colin Gilligan, e David J. Pearson. Strategic Marketing Management: Planning, Implementation, and Control. Oxford, [Eng.]: Butterworth-Heinemann, 1992.
Citatione MLA (9a ed.)Wilson, Richard Malcolm S., et al. Strategic Marketing Management: Planning, Implementation, and Control. Butterworth-Heinemann, 1992.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.