APA (7th ed.) Citation

Wilson, R. M. S., Gilligan, C., & Pearson, D. J. (1992). Strategic marketing management: Planning, implementation, and control. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Wilson, Richard Malcolm S., Colin Gilligan, and David J. Pearson. Strategic Marketing Management: Planning, Implementation, and Control. Oxford, [Eng.]: Butterworth-Heinemann, 1992.

MLA (9th ed.) Citation

Wilson, Richard Malcolm S., et al. Strategic Marketing Management: Planning, Implementation, and Control. Butterworth-Heinemann, 1992.