Marketing challenges cases & exercises

Marketing challenges cases & exercises

Bibliografische gegevens
Andere auteurs: Lovelock, Christopher H., Weinberg, Charles B.
Formaat: Boek
Taal:English
Gepubliceerd in: New York McGraw-Hill c1993.
Editie:3rd ed.
Reeks:McGraw-Hill series in marketing
Onderwerpen:
Marketing > Case studies.
Marketing > Problems, exercises, etc.