Marketing challenges cases & exercises

Marketing challenges cases & exercises

Xehetasun bibliografikoak
Beste egile batzuk: Lovelock, Christopher H., Weinberg, Charles B.
Formatua: Liburua
Hizkuntza:English
Argitaratua: New York McGraw-Hill c1993.
Edizioa:3rd ed.
Saila:McGraw-Hill series in marketing
Gaiak:
Marketing > Case studies.
Marketing > Problems, exercises, etc.