Marketing challenges cases & exercises

Marketing challenges cases & exercises

Bibliografiska uppgifter
Övriga upphovsmän: Lovelock, Christopher H., Weinberg, Charles B.
Materialtyp: Bok
Språk:English
Publicerad: New York McGraw-Hill c1993.
Upplaga:3rd ed.
Serie:McGraw-Hill series in marketing
Ämnen:
Marketing > Case studies.
Marketing > Problems, exercises, etc.