Marketing challenges cases & exercises

ग्रंथसूची विवरण
अन्य लेखक:	Lovelock, Christopher H., Weinberg, Charles B.
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	New York McGraw-Hill c1993.
संस्करण:	3rd ed.
श्रृंखला:	McGraw-Hill series in marketing
विषय:	Marketing > Case studies. Marketing > Problems, exercises, etc.