Marketing challenges cases & exercises

Marketing challenges cases & exercises

Manylion Llyfryddiaeth
Awduron Eraill: Lovelock, Christopher H., Weinberg, Charles B.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York McGraw-Hill c1993.
Rhifyn:3rd ed.
Cyfres:McGraw-Hill series in marketing
Pynciau:
Marketing > Case studies.
Marketing > Problems, exercises, etc.