Marketing challenges cases & exercises

Marketing challenges cases & exercises

Détails bibliographiques
Autres auteurs: Lovelock, Christopher H., Weinberg, Charles B.
Format: Livre
Langue:English
Publié: New York McGraw-Hill c1993.
Édition:3rd ed.
Collection:McGraw-Hill series in marketing
Sujets:
Marketing > Case studies.
Marketing > Problems, exercises, etc.