Marketing challenges cases & exercises

Marketing challenges cases & exercises

Bibliografske podrobnosti
Drugi avtorji: Lovelock, Christopher H., Weinberg, Charles B.
Format: Knjiga
Jezik:English
Izdano: New York McGraw-Hill c1993.
Izdaja:3rd ed.
Serija:McGraw-Hill series in marketing
Teme:
Marketing > Case studies.
Marketing > Problems, exercises, etc.