The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

Détails bibliographiques
Auteur principal: Clemente, Mark N.
Format: Livre
Langue:English
Publié: New York, N.Y. AMACOM c1992.
Sujets:
Marketing > Handbooks, manuals, etc.