The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

Bibliografiske detaljer
Hovedforfatter: Clemente, Mark N.
Format: Bog
Sprog:English
Udgivet: New York, N.Y. AMACOM c1992.
Fag:
Marketing > Handbooks, manuals, etc.