The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

Detalhes bibliográficos
Autor principal: Clemente, Mark N.
Formato: Livro
Idioma:English
Publicado em: New York, N.Y. AMACOM c1992.
Assuntos:
Marketing > Handbooks, manuals, etc.