The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

Bibliografski detalji
Glavni autor: Clemente, Mark N.
Format: Knjiga
Jezik:English
Izdano: New York, N.Y. AMACOM c1992.
Teme:
Marketing > Handbooks, manuals, etc.