Marketing management and administrative action / [compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr

Marketing management and administrative action / [compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr

Detalles Bibliográficos
Autor Principal: Britt, Steuart Henderson, 1907-
Outros autores: Boyd, Harper W., joint auth
Formato: Libro
Idioma:English
Publicado: New York McGraw-Hill c1978
Edición:4th ed.
Series:McGraw-Hill series in marketing
Subjects:
Marketing management.