Marketing management and administrative action / [compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr

Marketing management and administrative action / [compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr

Détails bibliographiques
Auteur principal: Britt, Steuart Henderson, 1907-
Autres auteurs: Boyd, Harper W., joint auth
Format: Livre
Langue:English
Publié: New York McGraw-Hill c1978
Édition:4th ed.
Collection:McGraw-Hill series in marketing
Sujets:
Marketing management.