Marketing management and administrative action / [compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr

Marketing management and administrative action / [compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr

Detalles Bibliográficos
Autor principal: Britt, Steuart Henderson, 1907-
Otros Autores: Boyd, Harper W., joint auth
Formato: Libro
Lenguaje:English
Publicado: New York McGraw-Hill c1978
Edición:4th ed.
Colección:McGraw-Hill series in marketing
Materias:
Marketing management.