Advertising management

Advertising management

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书目详细资料
主要作者: Aaker, David A.
其他作者: Myers, John G. 1933-
格式: 图书
语言:English
出版: Englewood Cliffs, N.J. Prentice-Hall c1987.
版:3rd ed.
主题:
Advertising > Management.
Marketing management.