Marketing communications fame, influencers and agility

Dades bibliogràfiques
Autors principals:	Fill, Chris (Autor), Turnbull, Sarah Dr (Autor)
Format:	Llibre
Idioma:	anglès
Publicat:	Harlow, England, New York Pearson Education Limited 2023.
Edició:	Ninth edition.
Matèries:	Branding (Marketing) Communication in marketing. Marketing channels. Sales promotion.