The impact of affiliate marketing on the purchase behavior of Gen Z private school students in Tacloban City

Affiliate marketing is a growing digital strategy that leverages influencers and content creators to promote products and services in exchange for commissions. As digital platforms evolve, businesses are increasingly targeting Generation Z, a demographic known for its strong online presence and sign...

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Main Authors:	Marsan, Pearlene Dawn G. (Author), Ronato, Tiffany Grace M. (Author), Tejones, Nickson Andrew G. (Author)
Drugi avtorji:	Sudario, Marla B. (adviser.)
Format:	Thesis
Jezik:	angleščina
Teme:	Social media marketing > Tacloban City. Consumer behavior > Tacloban City.