Generation z’s interior design perceptions and responses to selected coffee shops (quick-service restaurants)
Coffee shop quick-service restaurants (QSRs), a part of MSMEs, are shifting to cater to the Generation Z, a rising key consumer group in the coffee shop QSR landscape. This qualitative descriptive study identified the existing interior design elements (color and light) and features (furniture and bu...
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| 格式: | Thesis |
| 语言: | English |
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| 在线阅读: | Available for University of the Philippines Diliman via Digital Archives. Click here to access. |