Understanding low-calorie sweetener preferences among Filipino consumers a conjoint analysis investigation of choice drivers

Amid rising global health consciousness, low-calorie sweeteners (LCS) have gained prominence as viable sugar alternatives. However, in the Philippine market, their adoption remains modest due to concerns over taste, price sensitivity, and limited consumer familiarity. This study aimed to assess Fili...

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Detalles Bibliográficos

Autor Principal:	Gregorio, Catherine Lloyd T. (Author)
Outros autores:	Francisco, Maria Leonora Lotis dL (adviser.)
Formato:	Thesis
Idioma:	English
Subjects:	Nutrition surveys > Philippines. Food preferences > Philippines. Low-calorie sweeteners. Marketing strategies.
Acceso en liña:	Available for University of the Philippines Diliman via Digital Archives. Click here to access