The effects of social media marketing on the online purchasing behavior of generation Z consumers in Tacloban City with brand awareness as mediator
Nowadays, social media has millions of users and is almost everywhere. With this, several businesses have used it as a platform for marketing their products and services offered. However, some businesses still fail to utilize the effectiveness of social media in terms of its influence on consumers....
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| Formaat: | Thesis |
| Taal: | English |
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